Hey there, I’m Dan…
My passion is working at the intersection of consumers, product, design, engineering, and research leading go-to-market planning and business operations for innovative products and thought-provoking brands that make an impact in our world. I’m an analytically-driven decision maker, a story teller of data, a ruthless prioritizer, and a high-energy empath. I do my best work when I’m surrounded by a team of creative and strategic thinkers that enjoy building and learning together. NYC is my forever home and I love searching for the best food and cocktails New York has to offer.
Education
Doctorate
(PH.D.) DOCTOR OF PHILOSOPHY IN APPLIED DEMOGRAPHY AND PUBLIC POLICY (2013- 2016)
Specialization in Social Network Research
The University of Texas
Masters
(M.S) MASTER OF SCIENCE IN DEMOGRAPHY AND POPULATION HEALTH (2012-2013)
The Florida State University
Bachelors
(B.S) BACHELOR OF ARTS IN SOCIOLOGY AND COMMUNICATIONS; MINOR BUSINESS (2007-2011)
The Florida State University
Web3 & Tech Leadership
Global Product Marketing Lead, Revenue
Tinder | New York,NY
[2023- Current]Product Marketing Lead, Bridge to web3
Coinbase | New York,NY
[2022- 2023]Lead global go-to-market strategy for Revenue product pillar, collaborating with Brand, Product, and Creative teams to develop differentiated product feature strategy, including naming, positioning, and messaging.
Create global product marketing playbooks and assets in partnership with Creative to address regional needs, establishing KPIs, forecasting results, and tracking performance to ensure alignment with business outcomes such as product adoption, retention, and user sentiment. Advise regional teams and advocate for product needs.
Collaborate with CRM teams to execute marketing strategies driving feature adoption in-app, developing member journey maps and messaging to address user needs and objections, prioritizing features based on consumer importance and testing hypotheses.
Establish a consistent and compelling narrative across channels and product lines, maintaining messaging hierarchy and effective content strategy plans, drawing on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments.
Analyze category and competitive landscape to recommend new product ideas and marketing strategies, partnering with Product team to prioritize development based on consumer and market research.
Lead the development of web3 marketing strategy and execution including product go-to-market, creator acquisition & partnerships, and consumer awareness & product adoption for multiple business priorities at Coinbase.
Responsible for all product marketing for Coinbase NFT, NFTs in Retail Wallet, Asset Listings, & Crypto Services
Drove 105%+ increase in revenue for NFT vertical via lifecycle marketing and other channels.
Lead market and competitive assessments to drive qualitative and quantitative insights that shape product direction and ensure product-market fit.
Act as the voice of the customer and translate creator, partner, and consumer needs into actionable insights to inform product messaging, brand differentiation, marketing content, and collateral.
Drive successful product launches and ongoing marketing campaigns in close collaboration with product, engineering, design, and research.
Cross-functional leader with teams across product, sales, design, brand, communications, support, etc. to create compelling materials, build our pipeline, and improve conversion rates (over 50% increase in monthly transacting users in just 6 months)
Measure and report directly to c-suite leadership against the performance of product marketing initiatives.
Product Marketing Lead, Creators
Instagram | New York,NY
[2020- 2022]Lead go-to-market planning for product launches and cross functional outreach across Video, Sharing Experiences and Discovery for Instagram including IG Live, IGTV, Stories, Feed, Explore, Discovery, Search, Growth/Engagement and Ranking.
Build strategy development, go-to-market planning and execution coordination across IG Fashion, Entertainment, News, Sports, Music and Public Figures in key target markets around the world
Partner with Instagram Product to represent the needs of our global partnership base across all regions and verticals across Instagram Live, Stories, Feed, Home and Explore as well as Ranking.
Collaborate and execute upon go-to-market partnership plans with key stakeholders across Partnerships, Product, and cross-functional leadership teams
Lead projects involving quantitative analysis, industry research and strategy development
Represent, support, and enable a global team of partner managers working with an audience of the most impactful partners in media and entertainment
Help define and implement new processes to help our growing team increase their impact and work more efficiently with partners
Lead development and monitoring of team goal setting process, investigation on key areas of opportunity, and other central team planning functions for Instagram media partnerships
Data Communications Research Lead
Instagram | New York,NY
[2018-2020]Conduct in-depth research on Facebook Inc. products in support of external-facing projects.
Work cross functionally to support the roll-out of product announcements, consumer events, and so on. (Pride, Facebook Dating, Privacy Activations, Messaging Etiquette, etc.)
Ensure quality by reviewing and providing feedback on work done by other analysts, data scientists, and PR leaders at Facebook.
Work with leaders in Investor Relations, Legal, and Policy to enforce the highest quality research standards
Develop creative ways to present information for external use, such as data visualizations
Led internal efforts to promote Stat Review within Facebook.
Media & Academia Experience
Audience Development and Analytics Senior Manager
Conde Nast | New York,NY
[2017-2018]•Helped launch Conde Nast’s first digital only LGBTQ brand which hit 2MM Unique Visitors in just 9 months.
•Collaborate with brand stakeholders to develop and execute data-driven audience growth plans across all content distribution platforms.
•Communicate well with stakeholders and lead editorial growth strategy.
•Work cross-functionally with CCO, editors, product development, and sales & marketing groups to help with identifying opportunities, executing brand initiatives and maximizing customer monetization.
•Helped grow them.’s social following to over 100k IG followers in just 8 months.
•Support social initiatives and apply best practices to the content strategy that will strengthen and optimize both website and social media footprint.
•Support the overall audience development strategy -- including funnel optimization, distribution channel mix, and headline & image optimization.
•Develop best practices for audiences sizing, and apply demographic and behavioral data insights to audience segments.
Professor + Senior Research Analyst
NYU Wagner | New York,NY
[2016-2017]•Assistant Professor and head of data for RWJF funded project focusing on health improvement for urban cities.
•Create and manage large and highly sensitive data sets connected to health care.
•Analyze and disseminate data to city leaders, mayors, and policy makers using R, Python, GIS, Tableau and other software.
